OK - so this may be even more bizarre than the "Hello Kitty" wines we talked about earlier this month.
A very large and well known French cooperage house (i.e. barrel maker) is launching a new campaign - the idea is good - an on-line platform for the company to engage with winemakers, both marketing to them, getting feedback, sharing best practices, yadda yadda. I'm sure it sounded good in French; but they should have maybe run it by some people here in the states to see if the campaign title might not be the best -
"Winemakers for Good Wood"
Yes, this is really the name for it; they even have a website (www.winemakersforgoodwood.com), and you can also see the press release if you copy and paste the link (http://www.winebusiness.com/news/?go=getArticle&dataid=72923). You can even go on their website, and if you give them your name, etc., they will send you a "Winemakers for Good Wood" bumper sticker! So, while I have to say that it is a great idea to get more discussion about uses of barrels and such, next time, maybe test drive it first to see how it might play in the US.
More tales of the weird world of wine as I get them,
Best
David
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